Every brand that was wary about mobile advertising is now allocating more funds in annual budgets to it. Global brands are heading the mobile apps way to maximize customer engagement and to gain quick sales conversions. Here are four great ways that use geo-centric marketing campaigns to maximum benefit.
1. Apple recently launched the iBeacon technology which sent brands shutting down their brick and mortar stores. The technology helps businesses to provide geospatial managed services that will help businesses to send the notifications to customers within a geographical area. Retailers like Lord and Taylor are using this technology to attract customers to their stores. Hudson Bay, another popular retailer is also using the same technology to push exclusive offers and product discounts to customers who are in their geographical vicinity.
2. Quirky and GE recently joined hands to develop an air conditioner that can be controlled using a mobile device. Most manufacturers have also GE’s footsteps to create mobile controlled home appliances. Apps created using geospatial managed services were deployed to find customers for this exclusive product. The campaign also involved a weather alert system which popped the air conditioner ad on user screens when the temperature for the day rose beyond a limit. Analytics revealed that at least 60% of the pop ups were opened and a significant portion them converted into sales volumes reiterating the power of location centric advertising to brands.
3. Montana is a popular tourist destination for those who love to spend time at ski resorts. The Montana Bureau of Tourism and Starcom Media created a location centric marketing strategy that used mobile ads to find customers for a nearby ski resort. The strategy was based on customer’s previous behavior and takes mobile advertising to the next level. It proved to be successful in gaining sales volumes at marketing spending that was significantly lesser than offline marketing.
4. Ice cream is sold in massive quantities around the world. However, the industry is made up of millions of tiny sellers who are also hopping on board to gain maximum momentum using geospatial mapping software. Brands like Van Leeuwen from New York have rolled out mobile payments through PayPal and other digital payment models to gain market share. Van Leeuwenis said to have raked in more than 5% increase in per day sales by resorting to the mobile based payment system. The app also rolled out cash back offers and further discounts in nearby stores to customers who used the digital payment mode.
As mobile payment apps continue to grow in number, brands are bundling their promotional activities with mobile payment services to gain maximum exposure to local customers.